It’s funny how some brands can make you think of a certain time. When I think about Hollister & Abercrombie, I think about the times where I drove 45 minutes (we didn’t have either of those stores at our local mall) to shop in a poorly lit store and get slammed with a major headache from all the fragrance, all in hopes to find that cool-girl screen tee & a denim mini that my parents probably wouldn’t even let me wear anyways. Upon graduating high school, though, I’ll be the first to admit that I would specifically not buy something even if I liked the style just because it was a certain brand but a couple of these stores have really evolved since the last time I shopped there. Here are 3 brands from high school & why we should be taking a second look at them…
American Eagle: AE made a name for themselves with their low-rise denim, polo shirts & screen tees but they’ve really evolved to stay on trend with the boho/festival vibes. They can definitely be a one-stop-shop for any festival you’re going to this summer! Here are some of my top picks:
Wet Seal: I definitely wrote this store off for good until about 3 months ago when I was asked to go to a meeting at the headquarters in Irvine, CA with my company. I always knew Wet Seal to be the place to buy super cheap, disposable clothing and had a bad rep for being trashy, just saying the words ‘Wet Seal’ put a bad taste in my mouth, but in that meeting I learned that Wet Seal actually started in SoCal back in 1962 as a ‘cal-chic’ clothing company. Long story short, the brand took a turn for the worst in the 90’s & 00’s and strayed away from their original style but is now under new leadership and getting back to their roots. Check out some of my fav cal-chic looks!
Abercrombie: They did a serious rebrand and changed their company from the inside out. In short, they’re under new leadership, reduced logos, changed store fronts, hired a celebrity spokesperson, and more. Their new collection has a completely new look and you might actually wear it some of it!